It all started with the WBU Classic Bird Feeder. In 1990, Jim Carpenter, founder, president and CEO of Wild Birds Unlimited, set out to create the perfect wooden bird feeder. He designed a stylish, durable and easily maintainable feeder that offered the one feature found in no other feeder - the ability to see bird feeding better. That day, the Wild Birds Unlimited Classic Hopper Feeder was born. Its design has kept its integrity for over 22 years and has become the symbol for the Wild Birds Unlimited franchise. Throughout the years, we've made sure that all our feeders, whether hopper, seed tube, finch feeders, or speciality bird feeders offer that same feature - the ability to see bird feeding better. In fact, from a functional point-of-view, the following characteristics are built into all our bird feeders: • All birds are visible to the viewer • It is easily hung or post-mounted • It is easy to fill • It is easy to clean • It is sturdy and weathers well • Your satisfaction is guaranteed We want you to have the best possible experience from your bird feeding hobby. And that all starts with high-quality wild bird feeders and bird seed.